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J. Lo Exclusive: Divorce Not An Option!

Damn, that's a strong picture of J. Lo.

And this issue will definitely give the folks at Star Magazine a severe migraine.

Usually, I would say 'Not divorcing' is NOT NEWS.

Here are the reasons why this line works.

• J. Lo divorcing Marc Anthony is a major topic among celebrity watchers.
• People keep asking about J. Lo's ring!
• In fact, Star Magazine supports In Touch's story by stating they are getting into physical altercations.
• Most importantly, it says EXCLUSIVE INTERVIEW. Somehow, In Touch got something on the record from J. Lo to support this cover. (But this isn't much of a legal risk anyway since it's GOOD news for the couple.)

Now will it sell?

I say yes and quite well. It's the strongest cover in the $2.99 category (Life & Style and OK!).

But, I have to give the overall category credit. Each mag brought its A game (except for one) and that made today quite exciting!

Bottom Line: In Touch knows that a picture is worth a thousand words!