Seems to me they're going out of business.
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JenRox |
HUGE justsweet sale |
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http://www.justsweet.com/shop.php
Seems to me they're going out of business.
Last Edited By: JenRox 08/12/08 2:03 PM.
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IloveJen |
#1 | |||
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Aww I Hope Not!
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okeyok |
#2 | |||
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yes ive signed up on that site and they send me these mails everyday and the prices are getting lower and lower
Last Edited By: okeyok 08/12/08 1:56 PM.
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nmou81 |
#3 | |||
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it's a though business, SJP clothing line didn't even last a year, celebrities should let this to real designers anyway, it's better to do
something like Madonna did for H&M or Penelope for Mango than having a clothing line with your name. JMI.
Last Edited By: nmou81 08/12/08 2:02 PM.
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JenRox |
#4 | |||
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I think the whole celeb clothing line thing has gotten out of hand, but J.Lo is very successful outside the US.
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Rach Jenny Always Lo |
#5 | |||
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^ Yeah, I'm sure they're goin' out. There's nothin' nice anymore... ='[ Everything is out of stock.
But I'm glad JLo By Jennifer Lopez will be back *-* |
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shelby grayson |
#6 | |||
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wow! some gud things and its sooo cheap lol
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bellajlo |
#7 | |||
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Administrator
BB Staff Member
Doctor of Jen-ology
Posts: 10525 08/12/08 5:14 PM Best Avatar '07
*Hooked On It..*
Team Diva Face
"Half psychotic Sick Hypnotic Got My BluPrint Symphonic Half psychotic Sick Hypnotic Got My BluPrint Electronic!" |
yup they're def. making room for J.LO to come back!!! *
*
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FeelinSoGood2002 |
#8 | |||
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is sweetface also not doin well? or is it just justweet?
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JenRox |
#9 | |||
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Last I read, Sweetface was doing well.
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FeelinSoGood2002 |
#10 | |||
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oh ok i thought so, just makin sure. cuz i love sweetface. its such a major line. justsweet to me was never really a GREAT idea, and seemed rushed to me. but
hey thats just me.
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JenRox |
#11 | |||
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In theory, it was a good idea. It was a way for them to start fresh with retailers, which was something that they really needed. And they still do. You
can't find it in very many stores, which is, of course, a big problem. It started off in so many stores, but lost steam because of their manufacturing and
quality issues. Now that they've been around for quite a few years, those things are resolved and they know what they're doing. So, retailers should
give them a second look. But that's not so easy. Convincing stores to invest in something that didn't work before is a hard sell.
Plus, justweet could reach consumers who didn't like the idea of wearing something that said "J.Lo". Regardless, I don't think they played their cards correctly. The fashion show was basically the only promo. And yes, it got pres because of Jen's baby bump, but that's not enough. Granted, she wore a shirt on AI, but that was way before it was available in stores. I'm not convinced that giving up on it so early is a smart move, but |
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superflygirl |
#12 | |||
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Of the 3 lines, I think justsweet was the weakest fashion-wise. Honestly I wouldn't wear majority of it, lol. It wasn't really my personal style and it
was expensive for simple stuff.
Since J.Lo and Sweetface are clearly the moneymakers, it makes sense to just stick with that. Since it has been so profitable in the past, I'm glad J.Lo is making a comeback...I liked that stuff a lot. |
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mEm |
#13 | |||
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Jen should just stop with the clothing line imo. or she should only have Jlo clothing line.
Justsweet must have done really bad that the prices are getting cheaper and cheaper... |
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superflygirl |
#14 | |||
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Why would she stop with the clothing line when combined JLO and Sweetface have made like half a billion dollars?
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stupidplane |
#15 | |||
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yeah she dont need to stop she should do another tv show for it i bet that got high ratings
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JenRox |
#16 | |||
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I agree with Jess. It's insanely successful in countries outside the US. There are like, 30 J.Lo stores around the world.
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okeyok |
#17 | |||
superflygirl wrote:half a bilion dollors?
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bellajlo |
#18 | |||
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Administrator
BB Staff Member
Doctor of Jen-ology
Posts: 10712 08/21/08 4:15 PM Best Avatar '07
*Hooked On It..*
Team Diva Face
"Half psychotic Sick Hypnotic Got My BluPrint Symphonic Half psychotic Sick Hypnotic Got My BluPrint Electronic!" |
^^clearly impressive! GO JEN!!
which is why, Mem...you're a sinner!!! lol Jen should just stop with the clothing line imo. or she should only have Jlo clothing line.it's getting cheaper and cheaper cuz they MUST make way for J.LO...it's a simple flip flop. You have to rotate your products according to market needs. But that's not so easy. Convincing stores to invest in something that didn't work before is a hard sell.I think they pushed Justsweet out exactly for this purpose. To convince retailers that the quality has improved...now they just need the 'celebrity' touch and that's why J.LO is being rolled out once again. If there's one thing I would agree on is to possibly do away with the jewelry and handbags (most of it was never great quality). Stick to shoes, small accessories (hats/watches/sunglasses), and apparel, possibly lingerie again. ie: Jessica Simpson has been wildly successful with just a shoe line..so Jen' can just stick to apparel and make it super strong! |
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JENNIFERLOPEZ04 |
#19 | |||
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Jenn can stick with everything shoes,handbags and so on the thing was the quality when J.LO line started it was a hit but like in '05 the quality was kind
of different and was getting more expensive but her name sells a lot and thats what heppend with justsweet because no one knows who was the designer so people
thought it was bad quality and expensive since they dindt know who created it. Jlo has been out of business in us like 2 years ago and people still ask where
can they find her stuff...
I just cant wait for the Jlo line to come back im sure its going to be a hit but she needs to do magazine ads like when she started with the line |
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superflygirl |
#20 | |||
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Her name can sell a lot but it can backfire as well. People will buy J.Lo if they're neutral fans or big fans - people who don't like her will not.
Just like I will not buy House of Derriere ever, simply because Beyonce annoys the fuck out of me.
If there's one thing I would agree on is to possibly do away with the jewelry and handbags (most of it was never great quality). Stick to shoes, small accessories (hats/watches/sunglasses), and apparel, possibly lingerie again. I'd agree with that. I have a J.Lo heart charm, but normally I don't wear cheap jewelery so I never bought any of it. I think she should make more scarves! Jen wears them a lot in the winter. I'd still kill for that scarf Ana Beatriz wore in an ad a few years ago, and Jen also wore it during an Extra interview. Someone find it for me. lol |
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