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        <title>Sweetface / J.Lo by Jennifer Lopez</title>
        <link>http://beyond-beautiful.org/topic/8698/t/Sweetface-J-Lo-by-Jennifer-Lopez.html</link>
        <description>
        <![CDATA[ 
  
    Sweetface Restructures
  

  by Julee Kaplan

  Posted Thursday September 04, 2008

  From WWD Issue 09/04/2008
  
  
  Jennifer Lopez&#39;s Sweetface Fashion Co. is going back to the drawing board yet again.
  
  
  The company has closed the justsweet junior brand, hired a new designer and is relaunching JLO by Jennifer Lopez in the U.S. with the hope of jump-starting
  its struggling business in the sector. Sweetface isn&#39;t even launching JLO with wholesale, instead going direct... ]]>
        </description>

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		<pubDate>Thu, 04 Sep 2008 02:02:40 GMT</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/365514/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-365514</link>
			<description><![CDATA[ jenniferlopez.de had a link up to the article
<br>
was posted March 27th
<br>
but yeah could be from last year I have no idea hahaha ]]></description>

			<!-- optional elements -->
			<author>feeds@kickapps.com (crazyboyms)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/365514</guid>
			<pubDate>Mon, 06 Apr 2009 17:53:59 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/365512/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-365512</link>
			<description><![CDATA[ it&#39;s from last year i think. ]]></description>

			<!-- optional elements -->
			<author>feeds@kickapps.com (nmou81)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/365512</guid>
			<pubDate>Mon, 06 Apr 2009 17:47:33 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/365511/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-365511</link>
			<description><![CDATA[ just found this on a German site, new lingerie and clothes by sweetface
<br>
<img src="http://www.bild.de/BILD/lifestyle/mode-beauty/fotos/mode/2008/07/jg-jennifer-lopez/unterwaesche-von-jennifer-lopez-9702109-MBQF,templateId=renderScaled,property=Bild,height=349.jpg" alt="image">

<p><img src="http://www.bild.de/BILD/lifestyle/mode-beauty/fotos/mode/2008/07/jg-jennifer-lopez/unterwaesche-von-jennifer-lopez-schluesselloch-9702108-MBQF,templateId=renderScaled,property=Bild,height=349.jpg" alt="image">
<br>
<br>
<img src="http://www.bild.de/BILD/lifestyle/mode-beauty/fotos/mode/2008/07/jg-jennifer-lopez/unterwaesche-von-jennifer-lopez-9702168-MBQF,templateId=renderScaled,property=Bild,height=349.jpg" alt="image">
<br>
<br>
<img src="http://www.bild.de/BILD/lifestyle/mode-beauty/fotos/mode/2008/07/jg-jennifer-lopez/unterwaesche-von-jennifer-lopez-9702169-MBQF,templateId=renderScaled,property=Bild,height=349.jpg" alt="image">
<br>
<br>
<img... ]]></description>

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			<author>feeds@kickapps.com (crazyboyms)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/365511</guid>
			<pubDate>Mon, 06 Apr 2009 17:38:54 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/363857/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-363857</link>
			<description><![CDATA[ i watch Oprah and Justin was there to promote his line that&#39;s a really publicity, Jen should do that for Sweetface. ]]></description>

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			<author>feeds@kickapps.com (nmou81)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/363857</guid>
			<pubDate>Tue, 31 Mar 2009 04:11:51 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/362144/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-362144</link>
			<description><![CDATA[ <img src="http://img.photobucket.com/albums/v97/Heather125/emoticons/Cheesy_Grin_by_melonhead_emotion.gif" alt="image">
<br> ]]></description>

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			<author>feeds@kickapps.com (bellajlo)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/362144</guid>
			<pubDate>Wed, 25 Mar 2009 04:04:23 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/362006/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-362006</link>
			<description><![CDATA[ Don&#39;t get ideas. Your NYC trip is later this year! <img src="http://www.ezboard.com/images/emoticons/tongue.gif"> ]]></description>

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			<author>feeds@kickapps.com (JenRox)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/362006</guid>
			<pubDate>Tue, 24 Mar 2009 19:20:31 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/362003/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-362003</link>
			<description><![CDATA[ no fair..and right on my b&#39;day!....i&#39;ll be down south! grrrr ]]></description>

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			<author>feeds@kickapps.com (bellajlo)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/362003</guid>
			<pubDate>Tue, 24 Mar 2009 19:18:27 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/361959/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-361959</link>
			<description><![CDATA[ Spring forward with Sweetface and JLO by Jennifer Lopez. At this sale you will find merchandise priced at 50-80% off and with the first 50 customers receiving
a free gift with purchase. Here are some examples of what you will find:
<br>
<br>
Sweetface women&#39;s silk tops, dresses, leather jackets, camis, jumpers, vests, &amp; more
<br>
JLO women&#39;s tops, jeans, dresses, and more
<br>
All sizes available
<br>
New merchandise arriving daily
<br>
Sale Dates: 4/7/2009 - 4/9/2009
<br>
Shopping Hours: Tuesday -Thursday - 10am-7pm
<br>
Location: 1071 6th Ave. (between 40th &amp; 41st St) - Suite 502
<br>
New York, NY 10018
<br>
Accepted Payment Type: All Major Credit Cards - PLEASE NO CHECKS!!! ]]></description>

			<!-- optional elements -->
			<author>feeds@kickapps.com (JenRox)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/361959</guid>
			<pubDate>Tue, 24 Mar 2009 15:38:02 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/361874/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-361874</link>
			<description><![CDATA[ The new stuff looks really good ! <img src="http://www.ezboard.com/images/emoticons/smile.gif">
<br> ]]></description>

			<!-- optional elements -->
			<author>feeds@kickapps.com (Erick Kcire)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/361874</guid>
			<pubDate>Mon, 23 Mar 2009 22:48:38 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/361819/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-361819</link>
			<description><![CDATA[ Those are J.Lo glasses! ]]></description>

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			<author>feeds@kickapps.com (JenRox)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/361819</guid>
			<pubDate>Mon, 23 Mar 2009 18:21:18 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/361783/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-361783</link>
			<description><![CDATA[ sweetface is so expensive for me =/
<br>
I NEED a Jlo sunglasses. ]]></description>

			<!-- optional elements -->
			<author>feeds@kickapps.com (Rach Jenny Always Lo)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/361783</guid>
			<pubDate>Mon, 23 Mar 2009 17:05:48 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/361721/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-361721</link>
			<description><![CDATA[ Hot!
<br>
<br>
Still waiting for the new site to launch
<br>
<br>
<img src="http://www.shopjlo.com/images/mainSplash_080723.jpg" alt="image"> ]]></description>

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			<author>feeds@kickapps.com (onlinejlofanCOM)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/361721</guid>
			<pubDate>Mon, 23 Mar 2009 15:20:14 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/361714/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-361714</link>
			<description><![CDATA[ they might be too expensive?? ]]></description>

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			<author>feeds@kickapps.com (RayJlo)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/361714</guid>
			<pubDate>Mon, 23 Mar 2009 15:08:55 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/361623/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-361623</link>
			<description><![CDATA[ I think she does. The bottom ones look familiar. ]]></description>

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			<author>feeds@kickapps.com (JenRox)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/361623</guid>
			<pubDate>Mon, 23 Mar 2009 09:36:37 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/361621/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-361621</link>
			<description><![CDATA[ now Jen need to wear them. ]]></description>

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			<author>feeds@kickapps.com (nmou81)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/361621</guid>
			<pubDate>Mon, 23 Mar 2009 09:19:25 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/361620/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-361620</link>
			<description><![CDATA[ <div class="clippable image-wrapper" id="clippable-2078456">
  <a><img alt="JLO by JENNIFER LOPEZ" src="http://media.wwd.com/images/processed/milestones/2009/safilo/landscape/01-large/product-jlo.jpg"></a>
</div>

<div class="caption">
  <p>J.LO by JENNIFER LOPEZ</p>

  <p><span class="credit">Photo By</span> <span>Courtesy Photo</span></p>

  <p class="media-link"><a class="launch">Launch Slideshow</a> 1
  image</p>
</div>

<div class="article-copy">
  <p><strong><br>
  JLO BY JENNIFER LOPEZ
  <br>
  <br>
  Launched:</strong> 2003
  <br>
  <br>
  <strong>The look:</strong> Feminine touches such as floral engravings, hearts and crystals on frames in standout colors.
  <br>
  <br>
  <strong>Bestsellers:</strong> Rectangular and oval acetate frames.</p>
</div> ]]></description>

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			<author>feeds@kickapps.com (JenRox)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/361620</guid>
			<pubDate>Mon, 23 Mar 2009 09:11:52 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/359980/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-359980</link>
			<description><![CDATA[ <span class="entry-content">NY: Sweetface &amp; JLO by Jennifer Lopez Sample Sale
<br>
- Tue 4/7 - Thu 4/9 10-7PM
<br>
1071 6th Ave (btwn 40th &amp; 41st St) Suite 502 New York, NY 10018</span> ]]></description>

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			<author>feeds@kickapps.com (JenRox)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/359980</guid>
			<pubDate>Mon, 16 Mar 2009 09:58:09 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/357249/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-357249</link>
			<description><![CDATA[ Bling bling
<br>
Her love might not cost a thing, but if you&#39;ve got the cash, you can now buy a whole lot more into the megabrand that is Jennifer Lopez. Soon, her J LO
range of accessories, that includes handbags, wallets, belts and jewellery, will be stocked in an array of South African stores. She&#39;s also got big plans
to open a J LO by Jennifer Lopez store in a Johannesburg mall. (Right now, nobody knows which one, but when we do, we&#39;ll make sure you&#39;re the first to
know!) ]]></description>

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			<author>feeds@kickapps.com (JenRox)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/357249</guid>
			<pubDate>Thu, 05 Mar 2009 12:55:46 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/352925/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-352925</link>
			<description><![CDATA[ no i read it while googling..i just don&#39;t remember where..but i&#39;m sure it was posted on here too.. ]]></description>

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			<author>feeds@kickapps.com (bellajlo)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/352925</guid>
			<pubDate>Thu, 19 Feb 2009 13:12:15 PST</pubDate>
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			<title><![CDATA[ Re: Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/reply/352915/t/Sweetface-J-Lo-by-Jennifer-Lopez.html#reply-352915</link>
			<description><![CDATA[ That was here, because I read that, too, lol.
<br>
<br>
I read that the company that held the eyewear license renewed it a few weeks back, so that&#39;s good. It was for the US and a couple of other countries. ]]></description>

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			<author>feeds@kickapps.com (JenRox)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/sreply/352915</guid>
			<pubDate>Thu, 19 Feb 2009 12:53:28 PST</pubDate>
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			<title><![CDATA[ Sweetface / J.Lo by Jennifer Lopez ]]></title>
			<link>http://beyond-beautiful.org/topic/8698/t/Sweetface-J-Lo-by-Jennifer-Lopez.html</link>
			<description><![CDATA[ <blockquote>
  <div id="article-title">
    Sweetface Restructures
  </div>

  <p>by <span class="authors"><a target="_blank" href="http://www.wwd.com/wwd-masthead/julee-kaplan-1616418">Julee Kaplan</a></span></p>

  <p>Posted <span class="date">Thursday September 04, 2008</span></p>

  <p>From <span><a target="_blank" href="http://www.wwd.com/wwd-publications/wwd/2008-09-04/"><font color="#08273C">WWD Issue 09/04/2008</font></a></span>
  <br>
  <br>
  Jennifer Lopez&#39;s Sweetface Fashion Co. is going back to the drawing board yet again.
  <br>
  <br>
  The company has closed the justsweet junior brand, hired a new designer and is relaunching JLO by Jennifer Lopez in the U.S. with the hope of jump-starting
  its struggling business in the sector. Sweetface isn&#39;t even launching JLO with wholesale, instead going direct to e-tailing in America, which will be the
  exclusive channel for the brand for the foreseeable future.
  <br>
  <br>
  The moves also will refocus attention on... ]]></description>

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			<author>feeds@kickapps.com (nmou81)</author>
			<guid isPermaLink="true">http://beyond-beautiful.org/topic/8698</guid>
			<pubDate>Thu, 04 Sep 2008 02:02:40 PST</pubDate>
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